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Art, labels and wine: You can't judge a book by its cover

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You can't judge a book by its cover.“” is a 1962 song by rock and roll pioneer Bo Diddley (1928-2008). The song, written by Willie Dixon, was one of Diddley's last record chart hits.

Hmm, I don't really understand. Why do designers put pictures of voluptuous, scantily clad women on the covers of books? I think it increases the chances of it selling. When the late John Goldman decided to include an art image on the cover of his journal, he came up with an ingenious idea: Bone marrow transplantation (BMT) [1]. He had a degree in Classics from Oxford, but I don't know if he ever thought to refute C.P. Snow's view that the worlds of art and science would never intersect (1959, 5 On May 7th, CP Snow took to the podium) in the Houses of Lords, Cambridge, the title of that year's Red Lecture was “Two cultures and a scientific revolutionAnd his theme was the dangerously wide gulf that had opened up between scientists and “literary intellectuals.” ) With John as editor and Robert Peter Bob Gale as co-editor, John decided to combine art and science in BMT. His first artwork was featured on the cover in 1989. Ramel Written by Sonia Delaunay (1885-1997). It was displayed at his home in Notting Hill, London. At EBMT's annual meeting in Frankfurt, John approached my wife (Dr. Brenda Moore McCann, a physician and art historian) and asked her to choose the artwork for the cover of BMT. . She created Doherty's work with pioneering conceptual artist Patrick Ireland, aka Brian O. I was writing a book about her and he agreed to put it on her cover (Figure 1).

Figure 1

magazine cover Bone marrow transplantation 1998. vowel song (1996) Patrick Ireland. This panel is one of his nine painted on the walls of Ireland's Sirius Art Center, and is entitled “Concept Art.” Ogham cycle, here and now. Although they can be enjoyed as colorful abstract paintings, the work is rooted in an exploration of the role of language in the formation of identity. Vowels, a fundamental element of language, are visually integrated into languages ​​that have influenced Irish identity over time, such as the ancient Celtic language Ogham (c. 400 AD), Gaelic, and English. . The treble spells the word “cuig” in Ogham (Gaelic for five). Each square in the center represents one of the Ogham vowels. The lower register represents the vowels of the Roman alphabet. Patrick Ireland qualified as a doctor in Dublin. This piece grew out of a residency at the Sirius Arts Center. Brenda Moore-McCann, MB. B.A. Ph.D.

Some winemakers include artwork on the labels of their wine bottles. The most widely known label is the one commissioned by Baron Philippe de Rothschild. In 1945, Philippe his Julien designed the label for his Rothschild mouton made from grapes harvested during the dying days of World War II. The label depicted his simple V. 1945 was a great year for Bordeaux. It was hot, dry and featured exceptional wine.concentration and persistence [2]. Since then, artists such as David Hockney, Marc Chagall, Joan Miró, Jeff Koons, Francis Bacon, Jean Cocteau, Andy Warhol (Figure 2) and Lucien Freud have produced the first growth wines from Chor. I have designed labels for. Tor Mouton Rothschild.

Figure 2
Figure 2

Wine label for a 1975 bottle of Mouton Rothschild by Andy Warhol

Labels can sometimes cause problems in the United States, as in 1993, when a female nude painted by Balthus was banned as “pornographic.” Therefore, wine labels exported to the United States had to be blank. When she visited the Nittaldi vineyard near the village of Castellina in Chianti, she heard that there were also problems with the labels of wines exported to the United States. In 2007, Tomi Ungerer designed a label, which was also not approved (Figure 3). I couldn't get enough of seeing naked women's butts! Ungerer was “blacklisted” in the United States, and she emigrated to Canada and then Ireland in 1976, where she died in February 2019. [3]. By the way, this vineyard was originally owned by Michelangelo's family, and Michelangelo gave the wine “Nectar Dei” to Pope Julius II of Rome in gratitude for being allowed to paint the frescoes on the ceiling of the Sistine Chapel. I asked him to send it to me (1473). 1483). Fattoria Nittardi still sends cases to the Pope, and this story came to us when her wife found a letter of thanks from Pope Benedict XVI on the wall of the tasting room . Vineyard owner Peter Femfeld and his wife Stefania Canali have commissioned works from many artists including Yoko Ono, Günther Grass, Dario Fo, and Karl Otto Goetz. .

Figure 3
Figure 3

Fattoria Nittardi wine label by Tomi Ungerer

Therefore, the cover of a book may have little to do with its content, and the label on a wine bottle, although interesting, does not guarantee its quality. You need to read books and magazines, drink wine and make your decision.

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